Since the beginning of advertising, “word of mouth” has been considered one of the most effective campaigns because it’s an endorsement from a trusted source. In today’s high-tech world, social media spreads “word of mouth” further and faster than ever before.
There are a lot of opinions as to which social media vehicle gets you the most mileage in driving business in your direction. Is Facebook faster and more effective that Pinterest or Twitter? Is Google+ worth your time? How about Instagram? Truly successful online marketing, however, isn’t just about the delivery mode. Rather it always starts with the message.
The Internet is an infinite source of information; however, it takes a keen eye to filter out what’s quality information and what’s a pile of… well, non-information. As a purveyor of websites, blogs, social media and so on, you decide what content is worth your time and what isn’t. On the other hand, when you’re marketing a product, services, or business online, it’s up to you to convince others that your informational offerings are quality and worth their time.
Think about hummingbirds as a metaphor: There is a bountiful bouquet of flowers in nature where they can feed, so if you want them to come feast at your feeder, then you have to offer a quality hummingbird nectar recipe. In other words, if you want people to click on your site, blog and videos—and share the links with others—then you have to offer a quality content recipe. For the hummingbird nectar recipe, see http://www.birdgalaxy.com/how-to-make-hummingbird-nectar/
Before you put together your next blog or video post, check out these tips to make sure your message is word-of-mouth worthy.
1. Become an expert
You don’t have to hold an advanced degree to be an expert. If you know your product or service inside and out, then convey that to potential clients. Set yourself apart by expressing your knowledge, but do it in a manner that’s perceived as a friendly authority. Being boastful can come off as being arrogant.
2. Be affable and relatable
This also relates to the above comment. One way to make sure you’re delivering your message in the best tone is to choose common terms and avoid industry jargon. Write and speak in a manner that relates to a broad audience, not just those who are as familiar with the subject as you are.
3. Choose topics worth knowing
Writing a blog or uploading a video is fine, but you want people to be interested enough to devote their time to your page. Instead of thinking about what you think people should know about your product or service, pretend to be the potential customer. As that customer, what information do you want to know about the product or service? How will it make your life better or easier? Write the blog or script to answer those questions.
4. Share and share alike
You don’t have to be the sole authority. You also build credibility when you share related information with over your social media network. If you come across an interesting tidbit or pertinent news story, share the link with your followers. Then take it a step further. Let the author know you shared the content. Perhaps he/she will reciprocate with your postings, and therefore, spread the word about you.
5. Variety is nice
Keep people’s interest piqued by varying up your content style. Behind-the-scenes tidbits are an interesting twist. Top 10 lists are quick reads that prioritize details. Guest bloggers offer a fresh voice. Mix things up once in a while to keep people talking, posting and sharing info about your online activity.